Social media is seen as THE marketing channel. It’s so synonymous (such a grown-up word) with “marketing” that you’ve likely overlooked the power of other channels. And if you’re in B2B, then you have missed out on some real big money makers. So what else is out there you can use (that doesn’t cost the […]

Are you tracking your marketing ROI? Do you know how to? Probably not. And that’s the issue. It’s not as if it’s rocket science… It’s worse. You likely have no idea what marketing is working and what isn’t. Sure, a post might go viral, and you see more sales; that’s easy. But what about your […]

The question “Should I use AI for social media?” is one being asked by numerous businesses worldwide.  In a time when resources are stretched and margins are tight, cash-strapped organisations are wondering if they can ask ChatGPT to look after their social media management.  But it’s not quite as simple as that, as anyone who’s […]

Are you building a personal brand or an unforgettable personality? You’d be forgiven for thinking that because LinkedIn is labelled as a B2B platform, you have to go to work in a suit and tie to be a member. That is until you spend more than 5 minutes there and realise that in a post-COVID […]

If you are reading this newsletter, you have probably not yet figured out how to achieve LinkedIn success. You are quite possibly still lurking in the shadows, promising yourself that one day you’ll start posting regularly, but as yet, the perfect day hasn’t happened. Well, instead of me copying all the usual shite you read […]

If I’ve said it once, I’ve said it a gazillion times… Perception on social media is everything and empty and lifeless social media pages are killing your conversions. You might be busy. There might be putting chocolate hobnobs in the tin. You might even be shopping in Waitrose every other Tuesday. But when it comes […]

What are the biggest content mistakes on LinkedIn? Every day, we watch people flocking to the platform like excited little puppies, eager to bring their voices to the stage and ready to hit the button on their poorly worded, structureless drivel. Of course, in their eyes, it’s award-winning. Then it bombs with only 3 likes […]

Yes, you read that correctly.  A strategy for effective customer engagement is about understanding where your customers consume content and hitting those touchpoints around the web. Sorry if anyone thought I was going somewhere else there… It is human nature to grow attached to our favourite channel. Whether it’s a social media platform such as […]

The question “How to grow your business on social media” is one we get a lot at Think Unconventionall. Companies all over the world have seen success through traditional sales methods but now need to know how to promote their business on LinkedIn, YouTube, TikTok and the rest. In this article, we will outline the […]

Posting without a plan These are the 5 mistakes people are making on LinkedIn and they all stem from a nasty habit of listening to idiots. A new wave of LinkedIn creators who have found their way to the platform in 2024 and now thinks LinkedIn is just TikTok in a suit and tie.  Please, […]