Social media. Email. Website and SEO. Paid ads. If your marketing is happening across every platform going, you’re likely spread thin. In a previous blog, we looked at the options many overlook. But how do you actually pick which ones to use, and what makes one channel different from another? Here’s my guide on how […]

You own it all, run it all, and do it all: sales, marketing, finances, the paperwork nobody warns you about. Growing a business means less time for all of it, and the late nights are starting to catch up with you. I see it all the time (it’s most of my business model), and it’s […]

Social media is seen as THE marketing channel. It’s so synonymous (such a grown-up word) with “marketing” that you’ve likely overlooked the power of other channels. And if you’re in B2B, then you have missed out on some real big money makers. So what else is out there you can use (that doesn’t cost the […]

Are you tracking your marketing ROI? Do you know how to? Probably not. And that’s the issue. It’s not as if it’s rocket science… It’s worse. You likely have no idea what marketing is working and what isn’t. Sure, a post might go viral, and you see more sales; that’s easy. But what about your […]

The question “Should I use AI for social media?” is one being asked by numerous businesses worldwide.  In a time when resources are stretched and margins are tight, cash-strapped organisations are wondering if they can ask ChatGPT to look after their social media management.  But it’s not quite as simple as that, as anyone who’s […]

Are you building a personal brand or an unforgettable personality? You’d be forgiven for thinking that because LinkedIn is labelled as a B2B platform, you have to go to work in a suit and tie to be a member. That is until you spend more than 5 minutes there and realise that in a post-COVID […]

If you are reading this newsletter, you have probably not yet figured out how to achieve LinkedIn success. You are quite possibly still lurking in the shadows, promising yourself that one day you’ll start posting regularly, but as yet, the perfect day hasn’t happened. Well, instead of me copying all the usual shite you read […]

If I’ve said it once, I’ve said it a gazillion times… Perception on social media is everything and empty and lifeless social media pages are killing your conversions. You might be busy. There might be putting chocolate hobnobs in the tin. You might even be shopping in Waitrose every other Tuesday. But when it comes […]

What are the biggest content mistakes on LinkedIn? Every day, we watch people flocking to the platform like excited little puppies, eager to bring their voices to the stage and ready to hit the button on their poorly worded, structureless drivel. Of course, in their eyes, it’s award-winning. Then it bombs with only 3 likes […]

Yes, you read that correctly.  A strategy for effective customer engagement is about understanding where your customers consume content and hitting those touchpoints around the web. Sorry if anyone thought I was going somewhere else there… It is human nature to grow attached to our favourite channel. Whether it’s a social media platform such as […]