Running a business as an autistic adult can be challenging and rewarding all at the same time. I once read a stat that claimed ‘1 in 3 self-made millionaires is neurodiverse’. This was before I knew about my own particular flavour of autism but well after we found out about our sons. It’s a statistic […]

Is LinkedIn a Sales Tool? The best way to win on LinkedIn starts with understanding the people you are trying to attract. Some of you reading this may never have used LinkedIn for any more than a job search so what I’m about to say may come as a shock. LinkedIn is not a direct […]

You can make money on LinkedIn! So you want to know how to make money on LinkedIn. Don’t we all?  You’re probably reading this blog because you’re currently not making money on LinkedIn and now that you’ve calmed down from your child-like strop (been there), you’re ready to find out why.  There are several reasons […]

Your LinkedIn Profile is Killing Your Potential… Yes, your LinkedIn profile is holding you back and killing your potential on the platform. But the good news is, you are one of millions of people making the same mistake.  The other good news is, I’m about to rock your world with this article and tell you […]

Why does your LinkedIn game suck? Yes, your LinkedIn game sucks. Of course it does or you wouldn’t be reading this article. Or maybe it doesn’t suck, and you just wanted to confirm in your own mind that it does indeed… Not suck.  Either way, here are the three biggest reasons your LinkedIn game isn’t […]

Are you winning new business on LinkedIn? The platform has evolved a lot over the last few years. If you want to win business on LinkedIn, you need to do more than sling up a weekly post about your office dog, or worse still, your boring services.  It may seem counter-productive ‘NOT’ to talk about […]

Is anything really free? To show you how to drive sales on LinkedIn for free, I first need to say something that will contradict that first statement.  Nothing in this world is really free.  But, if you are cash-poor and time-rich you can invest some of those spare hours into a social media strategy that […]

5 Tips for Sending LinkedIn DMs First, let’s address the elephant in the room because there is a rather large issue with sending LinkedIn DMs… Or so people believe.  On a recent call with a LinkedIn coaching client, her 16-year-old son (who was ear-wigging the convo) made it very clear what he thought of social […]

5 Reasons To Hire A LinkedIn Coach When you spend as much time on LinkedIn as we do, it’s easy to get brainwashed into thinking, “Why would I hire a LinkedIn coach”? Feeds are rife with creators going on the attack because in their little worlds, building an audience on LinkedIn is easy. What said […]

Copywriting for Social Media vs Website Ok, so what are the differences between copywriting for social media vs website? Well, there are a few and sadly, many peeps are still making basic mistakes. “But wait”, I hear you all ask. “Surely writing is writing and as long as the message is clear, it’s going to […]