Connect With Buyers Through Your Own Pop-Up Podcast
We Host Your New Podcast
Every podcast needs someone to take the lead and keep the momuntum flowing. That's our job. We bring the list of topics based on what's happening in your industry right now, and of course, lead with the questions that showcase your authority.
We Take Care of Production
A podcast is a long (ish) form of authentic, conversational content designed to take your audience on a journey into your world. Using a tried and tested digital podcasting platform, we record, edit and produce the final episodes for distribution. Oh, and we do that as well.
We Create Social Shorts
Podcasting is as much about the social media content opportunity as it is anything else. From a single 30 minute episode, we create up to 10 social media shorts to be distributed across YouTube, Instagram, LinkedIn, TikTok and Facebook.
We Manage Distribution
It's one thing creating a podcast and being left with a bunch of short form videos. It's something very different entirely having a system for distributing those video reels across your social media channels. We manage the entire distribution process from start to finish.
We Write Your LinkedIn Copy
The best LinkedIn posts are the ones that tell a story with words. 70% of feed scrollers don't watch videos which means the written part of your posts needs to hit the spot. We articulate what's going on in the video reels so that we capture the entire audience rather then just the 30% who are willing to watch.
We Create the Artwork
Every podcast needs a visual hook to sell it. We create the artwork that accompanies your full podcast episodes on YouTube and the RSS feed so that your audience knows exactly what to expect. All we ask of you is a handful of images and our team will do the rest.
FAQs
While you don’t need to spend hundreds of pounds, you will need something better than the microphone on a laptop. A £50 podcast mic from Amazon would be perfectly good enough.
A podcast episode can be anything from 20 minutes to 2 hours, depending on your audience and the subject. We aim for two 30-minute episodes a month to keep the process consistent and manageable.
Every business needs to create social media content as part of the awareness phase. A podcast not only provides your business with a long-form, authoritative piece of natural content; it also provides endless opportunities for continuous social media snippets.
A podcast is like having a chat with a mate. It’s not like standing on stage in front of thousands of people, all waiting to hear what you have to say. The beauty of podcasting is that it’s supposed to be relaxed, raw and totally unpolished.
Anything you feel your audience would benefit from. Think of all the challenges your buyers face and address each one in a conversational way that connects you to them. Treat the podcast as though you were answering their questions directly, and then debate with your co-host.
Absolutely not. All businesses no matter the size can benefit from a podcast and the content opportunities one brings.
The most important things are the microphone, the camera and the location. Make sure you’ve invested in a decent mic and check the video resolution on your laptop (ideally 1080p). Ensure you are in a quiet space where you won’t be disturbed.
No. The Pop-up Podcast is designed to give you all benefits of a podcast from the comfort of your own home or office.
Laptop cameras are often quite poor. If you have a Mac computer with 1080p resolution, that will work fine. If you don’t, you may consider a webacm upgrade.
As the host, we will bring a list of topic ideas, each with corresponding questions. Generally, these are just a guide, as most podcast episodes will go off track.
Nothing is published without your approval. Anything said that you feel shouldn’t be published can easily be edited out in post-production.
Working with us on your own Pop-Up Podcast means you always have 2 people to help retain your audience. Guests add a new dimension and are something you may want to include on every third or fourth episode.
Following the recording of 2 episodes, we produce both long-form podcasts in both video and audio formats, all required artwork, and up to 10 social media shorts.
We take care of distributing your long- and short-form content across YouTube, LinkedIn, Instagram, TikTok, Spotify, Apple Music and more.