How to Build an Engaged Audience on LinkedIn

How to build an engaged audience on LinkedIn

Ok, so depending on what you read (and which guru you follow), building an engaged audience on LinkedIn comes down to a few things:

  • The ability to create great content 
  • Your ability to network like an absolute lunatic 
  • The ability to use the DM’s without fear of being labelled a spammer

“But what about growth hacking the shit out of it Andy and building a large follower count?”

Yep, I hear you people at the back, but I did say ‘Engaged Following’. 

You see, the post-covid wave of young solopreneurs that have come to the LinkedIn shores would have you believe that follower count is life. Growing a 40k network in the space of a year may look good to the uneducated, but those of us that have been around the LinkedIn block know better.

5 Ways to Improve Your LinkedIn Post Engagement

5 ways to improve your Linkedin post engagement

The fact that you are even searching this on Google (other search engines are available I think) means that you probably need to improve your LinkedIn post engagement. Luckily for you, we have 5 things you need to make sure your content does if you are going to improve your LinkedIn post engagement.

Now I know there are lots of suggestions out there (I think becoming part of an engagement pod was one of them) but in our experience, these are the 5 things your content must do. Improving LinkedIn post engagement is not a quick and easy thing, and takes times and patience. But with some simple guidance and a lot of work from you, it can certainly be a reality to improve