Your customers are sceptical.
Everyone is trying to sell something and it’s exhausting listening to all that noise and reading all that… twaddle (this is a professional blog after all).
So what can you do to convince them to buy from you?
The most effective way to build trust is social proof (i.e. showing off your testimonials and results EVERYWHERE).
In fact, 94% of buyers said they are more likely to buy after reading a trusted review.
Here’s how to collect and use it properly.
Social media is seen as THE marketing channel.
It’s so synonymous (such a grown-up word) with “marketing” that you’ve likely overlooked the power of other channels.
And if you’re in B2B, then you have missed out on some real big money makers.
So what else is out there you can use (that doesn’t cost the earth)?
You do the work for your clients.
But then the sun’s gone down, and you’re knackered.
No time left for your own social media.
We’ve all been there.
The catch? No marketing, significantly less likely to get new clients.
It’s a tale as old as time.
The classic paradox, you’re so busy you neglect your own marketing.
*insert tumbleweeds*
Don’t actively sabotage your future pipeline.
Are you tracking your marketing ROI? Do you know how to?
Probably not. And that’s the issue.
It’s not as if it’s rocket science…
It’s worse.
You likely have no idea what marketing is working and what isn’t.
Sure, a post might go viral, and you see more sales; that’s easy. But what about your other efforts?
Tracking ROI is seen as a dark art despite SO MUCH DATA being everywhere.
Here’s a clear and practical way for you to actually understand what works.
The question “Should I use AI for social media?” is one being asked by numerous businesses worldwide.
In a time when resources are stretched and margins are tight, cash-strapped organisations are wondering if they can ask ChatGPT to look after their social media management.
But it’s not quite as simple as that, as anyone who’s used it will tell you.
Are you building a personal brand or an unforgettable personality?
You’d be forgiven for thinking that because LinkedIn is labelled as a B2B platform, you have to go to work in a suit and tie to be a member. That is until you spend more than 5 minutes there and realise that in a post-COVID world, suits and ties have been replaced with hoodies and unwashed pants.
It’s a little less stuffy than it once was.
What you won’t have missed over the last few years is the abundance of people claiming expert status at building personal brands for unsuspecting CEOs. Business leaders who have been led to believe that all you need to win is an exaggerated back story and a desire to bake cakes.
But do you need a personal brand, or do you need people to remember you for the right reasons?
If you are reading this newsletter, you have probably not yet figured out how to achieve LinkedIn success. You are quite possibly still lurking in the shadows, promising yourself that one day you’ll start posting regularly, but as yet, the perfect day hasn’t happened.
Well, instead of me copying all the usual shite you read on social media about how someone went from a shack in Timbuktu to a penthouse in Mayfair just from posting carousels about the art of carousels… I’ll tell you the truth.
If I’ve said it once, I’ve said it a gazillion times… Perception on social media is everything and empty and lifeless social media pages are killing your conversions.
You might be busy. There might be putting chocolate hobnobs in the tin. You might even be shopping in Waitrose every other Tuesday. But when it comes to the perception of your business…
Well, that’s in ruins.
The growth of any organisation relies on people outside of your immediate circle being able to validate your brilliance. So whilst Susan up the road and Jeff from the tennis club have been passing your name around and generating a bit of business…
What are the biggest content mistakes on LinkedIn?
Every day, we watch people flocking to the platform like excited little puppies, eager to bring their voices to the stage and ready to hit the button on their poorly worded, structureless drivel.
Of course, in their eyes, it’s award-winning. Then it bombs with only 3 likes and a ‘nice post’ from Nanny Doris.
She loves LinkedIn does Doris.
Yes, you read that correctly.
A strategy for effective customer engagement is about understanding where your customers consume content and hitting those touchpoints around the web.
Sorry if anyone thought I was going somewhere else there…
It is human nature to grow attached to our favourite channel. Whether it’s a social media platform such as LinkedIn or YouTube, a newsletter subscription for those top-of-funnel folks, or even a good old-fashioned series of network events.
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