Are you winning new business on LinkedIn?
The platform has evolved a lot over the last few years. If you want to win business on LinkedIn, you need to do more than sling up a weekly post about your office dog, or worse still, your boring services.
It may seem counter-productive ‘NOT’ to talk about what you offer on a B2B platform. The truth is, that LinkedIn is not a sales platform primarily. Sure, people try to use it as one, with their automated copy-and-paste DMs that often go wrong and call people either ‘Dear’ or ‘Sue’ when their name is actually Kevin. But first and foremost, LinkedIn is an awareness and education platform, that if used correctly, becomes a hugely powerful sales tool.