The question “Should I use AI for social media?” is one being asked by numerous businesses worldwide.
In a time when resources are stretched and margins are tight, cash-strapped organisations are wondering if they can ask ChatGPT to look after their social media management.
But it’s not quite as simple as that, as anyone who’s used it will tell you.
Are you building a personal brand or an unforgettable personality?
You’d be forgiven for thinking that because LinkedIn is labelled as a B2B platform, you have to go to work in a suit and tie to be a member. That is until you spend more than 5 minutes there and realise that in a post-COVID world, suits and ties have been replaced with hoodies and unwashed pants.
It’s a little less stuffy than it once was.
What you won’t have missed over the last few years is the abundance of people claiming expert status at building personal brands for unsuspecting CEOs. Business leaders who have been led to believe that all you need to win is an exaggerated back story and a desire to bake cakes.
But do you need a personal brand, or do you need people to remember you for the right reasons?
If you are reading this newsletter, you have probably not yet figured out how to achieve LinkedIn success. You are quite possibly still lurking in the shadows promising yourself that one day you’ll start posting regularly but as yet, the perfect day hasn’t happened.
Well, instead of me copying all the usual shite you read on social media about how someone went from a shack in Timbuktu to a penthouse in Mayfair just from posting carousels about the art of carousels… I’ll tell you the truth.
If I’ve said it once, I’ve said it a gazillion times… Perception on social media is everything and empty and lifeless social media pages are killing your conversions.
You might be busy. There might be putting chocolate hobnobs in the tin. You might even be shopping in Waitrose every other Tuesday. But when it comes to the perception of your business…
Well, that’s in ruins.
The growth of any organisation relies on people outside of your immediate circle being able to validate your brilliance. So whilst Susan up the road and Jeff from the tennis club have been passing your name around and generating a bit of business…
What are the biggest content mistakes on LinkedIn?
Every day, we watch people flocking to the platform like excited little puppies, eager to bring their voices to the stage and ready to hit the button on their poorly worded, structureless drivel.
Of course, in their eyes, it’s award-winning. Then it bombs with only 3 likes and a ‘nice post’ from Nanny Doris.
She loves LinkedIn does Doris.
Yes, you read that correctly.
A strategy for effective customer engagement is about understanding where your customers consume content and hitting those touchpoints around the web.
Sorry if anyone thought I was going somewhere else there…
It is human nature to grow attached to our favourite channel. Whether it’s a social media platform such as LinkedIn or YouTube, a newsletter subscription for those top-of-funnel folks, or even a good old-fashioned series of network events.
The question “How to grow your business on social media” is one we get a lot at Think Unconventionall. Companies all over the world have seen success through traditional sales methods but now need to know how to promote their business on LinkedIn, YouTube, TikTok and the rest.
In this article, we will outline the 5 most important things you need to do to grow your business on social media. Let’s dive in.
These are the 5 mistakes people are making on LinkedIn and they all stem from a nasty habit of listening to idiots. A new wave of LinkedIn creators who have found their way to the platform in 2024 and now thinks LinkedIn is just TikTok in a suit and tie.
Please, for the love of all things Lego-based, don’t listen to these people.
Cries of “just post it” ring around the LinkedIn halls, filling our feeds and ushering us down a dark path filled with danger and delusion. This is a strategy that will see your business brand disintegrate and leave your audience sniggering into their over-priced oat milk latte.
Running a business as an autistic adult can be challenging and rewarding all at the same time. I once read a stat that claimed ‘1 in 3 self-made millionaires is neurodiverse’. This was before I knew about my own particular flavour of autism but well after we found out about our sons.
It’s a statistic I can well believe, based on my own desire to start a business and grow it into something people will remember.
The best way to win on LinkedIn starts with understanding the people you are trying to attract. Some of you reading this may never have used LinkedIn for any more than a job search so what I’m about to say may come as a shock.
LinkedIn is not a direct sales tool.
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