Ok, so depending on what you read (and which guru you follow), building an engaged audience on LinkedIn comes down to a few things:

• The ability to create great content 
• Your ability to network like an absolute lunatic 
• The ability to use the DM’s without fear of being labelled a spammer

“But what about growth hacking the shit out of it Andy and building a large follower count?”

Yep, I hear you people at the back, but I did say ‘Engaged Following’. 

You see, the post-covid wave of young solopreneurs that have come to the LinkedIn shores would have you believe that follower count is life. Growing a 40k network in the space of a year may look good to the uneducated, but those of us that have been around the LinkedIn block know better.