
Ok, so depending on what you read (and which guru you follow), building an engaged audience on LinkedIn comes down to a few things:
- The ability to create great content
- Your ability to network like an absolute lunatic
- The ability to use the DM’s without fear of being labelled a spammer
“But what about growth hacking the shit out of it Andy and building a large follower count?”
Yep, I hear you people at the back, but I did say ‘Engaged Following’.
You see, the post-covid wave of young solopreneurs that have come to the LinkedIn shores would have you believe that follower count is life. Growing a 40k network in the space of a year may look good to the uneducated, but those of us that have been around the LinkedIn block know better.