Social Media Management

Effective social media management is essential for ensuring that your target buyer can find you on the web. The team at Think Unconventionall has been doing this for years. Creating powerful, thought-provoking content that helps build your industry authority while ensuring you become memorable for the right reasons. Check out Andy’s LinkedIn profile here.

The world of brand marketing has changed in recent years. Up to 70% of your customers’ buying journey is done long before you even speak to them. Limitless access to all the information they could want means they are more educated and influenced than ever before.

Your Ideal Customers

Social Media is where your ideal customers reside for much of their working week, making effective social media management a must. If you are a B2B company, then you need to maximise the huge potential of LinkedIn. If you are B2C, then you will certainly need to ensure your presence on other platforms presents you in the best way. 

Using a good social media manager is now becoming a common practice in most SMEs. Your digital presence is what your sales teams rely on when they are having those key outbound conversations. The days of converting people on the first touch point are gone. Your ideal customers are searching for anything they can find to support your bold claims.

Social media impact is essential for building a powerful brand presence in your industry. It ensures you make an impression not only in your field but on those at the bottom of the funnel. The high-intent buyers. This is where the conversation is happening and where your authority will be built. If you don’t have effective social media management in place, you can bet your competitors will have.

What Do We Do?

Our social media management package isn’t just about creating eye-catching, well-written content that helps you stand out in a sea of bland, duplicated drivel. This is essential, but it is only one-third of the solution if you intend to use social media as a genuine new business channel. 

Our team will make sure your network is being built alongside your content strategy. We develop a relevant and targeted following on LinkedIn while engaging with the content of your target clients. Becoming memorable is half about what you create, and half about the conversations you are part of elsewhere.

The final piece of the puzzle is your LinkedIn DM strategy, something that most people either do badly or not at all. Combined with your content and engagement approach, the direct message strategy we build out using LinkedIn Sales Navigator takes what would have been a cold, easy-to-dismiss sales pitch…

And makes it a whole lot warmer.