Posting on social media every day doesn’t necessarily mean results. Doing “random acts of marketing” isn’t likely to translate into sales. Whatever you’re calling it, if there’s no plan behind it, it’s not a strategy. It’s chance, with the hope of a sale attached. So before we get into how to build a real one, […]

Your customers are sceptical.  Everyone is trying to sell something and it’s exhausting listening to all that noise and reading all that… twaddle (this is a professional blog after all). So what can you do to convince them to buy from you? The most effective way to build trust is social proof (i.e. showing off […]

You do the work for your clients. But then the sun’s gone down, and you’re knackered.  No time left for your own social media. We’ve all been there. The catch? No marketing, significantly less likely to get new clients. It’s a tale as old as time. The classic paradox, you’re so busy you neglect your […]