Social Media Management by AI

The misconception about AI is that it’s a ‘done-for-you’ service. A machine that crawls its way into your brain, pulls out exactly what you want to achieve, and executes on it without you even breaking stride. 

In reality, using AI to manage your social media is very different. 

Not only is there an intense amount of input required to get from it what you desire, but there is also the loss of connection with your audience to consider. Depending on the industry you’re in, I would hazard a guess that your customers use you because somewhere along the line, they formed an emotional bond with someone in your organisation. 

Using AI to manage your social media without an experienced human continuing to oversee the process is like asking a child to perform heart surgery after watching three episodes of Grey’s Anatomy. 

Sure, AI can aid the process, make it more slick, and allow you to create visuals that would otherwise be impossible to capture…

But someone still needs to conduct the orchestra. 

How Can AI Help Your Social Media?

With the right person steering the ship, AI can become a great weapon in your quest for effective social media management. 

Visuals – While I’d never recommend the overuse of AI for social media images, I’d also never recommend you jump headfirst into selfie culture. Yes, your buyers respond to the sight of real people, but I’d urge you to consider your ideal client and ask yourself…

How will my business be perceived if every photo I post is of me in the same room, with the same facial expression, from a slightly different angle? 

AI allows your marketing manager to get creative, prompting visuals that perfectly complement the message you are trying to convey and acting as a unique scroll stopper beyond the 856 selfies that will undoubtedly occupy your buyers’ feed. 

Ideas – Life is busy, and while some of us would argue that hectic lives can fuel the pot of social media content ideas…

Not everyone is wired that way.

If you are someone who sits down on a Tuesday afternoon, attempting to come up with a week’s worth of post ideas, then using AI for social media may not be a bad shout. 

As with everything we’ve discussed in this article so far, though, you still need someone controlling this process. Many of the ideas that follow your request will not be right for the perception you are trying to create. 

Build a content framework – AI can help your social media manager build a content framework that allows them to plan not just for a week or a month…

But an entire year. 

By providing the key business initiatives, industry specifics, seasonal changes and standout moments of interest, your social media manager can use AI to create a content framework that ensures your messaging hits the right people, at the right time.

This not only keeps your business on track, but it also prevents the person in charge of the process from wasting precious time trying to think about posts on the spot.

What you shouldn’t use AI for

In a nutshell, anything that requires a human connection. 

Organic social media content is unlike any other form of marketing. It’s not a paid ad program or an investment in a double-page magazine spread. It’s not a radio ad being played 57 times on a 2-mile school run or a TV commercial that only 8% of the target buyers see because everyone else has recorded the show.

And skipped it.

Organic social media content done well is about forming an emotional bond with your buyers over a sustained period of time. It’s about brand building, slowly developing a relationship with a community of people who will eventually knock on your door when the time comes. 

Its the most human-inspired form of marketing there is. 

Spend any longer than 8 seconds on social media today, and you’ll no doubt be bombarded with content written by AI, desperately attempting to sound human. It’s brilliantly written, grammatically perfect, and information-rich.

Sounds good on paper, but how many conversations do you have down the pub or even in a meeting room that follow that format? Think about the people you trust most and ask yourself, what is it about them that draws me in? That connects me to them emotionally? 

I’d put good money on the answer being their humility. 

Using AI for social media is an option that all businesses should be exploring, with the right support and a deep understanding of which parts suit the technology and which parts don’t.

Humans are flawed, but that’s what connects us. 

Stay Unconventionall